TV Commercial in English - LG G2

What is happening in the commercial?
    The guy in this video introduced himself as a camera men, and he tried many ways to find the best solution for taking steady shots of moving object while moving. He even tried to combine the camera with a football helmet and wear it while taking photos. However, none of his methods work well. One day, he happened to see a video clip about the fact that chicken have the ability to keep their head stable no matter how their body moved. By curiosity, the cameraman had the idea of putting a remote camera lens on his chicken Lizzy's head. After a series of testing, the amazing stabilization of the chicken camera proved the theory right, and Lizzy was no more been left at home.


What is the product or service?
The product is the LG G2 Smartphone.

Who is the target audience?
The target audience of this commercial could be youngsters, especially those who likes to watch and share online videos. Young heavy internet users are the essential of anything to go viral on the web, and this group of people tends to find the latest news and funny videos spontaneously, therefore this commercial disguised as a hilarious video clip in the first place. Apparently, the essential of this commercial is to show how their product learn from nature's wisdom. Eventually, this commercial does go viral on the video sharing website and got millions of clicks and views.

What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
    This commercial is first a little suspenseful and later hilarious. At the beginning, the cameraman lead the audience into his workshop and demonstrates his inventions of new and exciting systems made to improve his craft. The watcher might not get the clear idea of what's going to happen next until the guy shared about his recent problems and his surprising solution, which really gives the watcher a sense of excitement and entertainment.

Does it do a good job in persuading the watcher to buy the product?  Why or why not?
    I think the commercial is a real success. Nowadays, there are too many commercials flashing and moving around users' webpage, which actually eliminate user's willingness to click and watch. However, commercials like this one,  first appears as a hilarious video clip made by another crazy cameraman who managed to use a chicken to take steady photos, really catch their target audiences' attention. Even though the clip is actually a commercial by another smartphone company, it's still worth watching and it's fun. What's more, the "chicken head stabilization" theory once again been proved true and applied to the company's products, this convinced consumers about the reason why they should choose this one instead of others. It's scientifically proved and it's so much fun.