TED Talk - Simon Sinek : How Great Leaders Inspire Action

Summary:
    Simon Sinek is now an author of the bestseller "Start With Why", the book was named after his famous quote given in this speech, and he now puts a lot of effort into inspiring people to do what inspires them. Simon came up with a question that as both being great leaders, why some succeeded buy some failed? With that in mind, he did some research on famous commercial failure case and successful examples. Finally he reached a conclusion which was not a new idea but was illustrated in a new way, the "Golden Circle" theory along with his well-known quote "Start With Why". The "Golden Circle" gave us a visual concept of how great leaders inspire people's action. The secret is to communicate to people from the inside-out of the circle, which is from "why you do it" to "how you do it" and ends with "what you do", otherwise we can't drive people's behavior to do whatever they are being inspired to do. This rule can be used on occasions like election, products promotion, etc.

What can listeners learn from this talk?
    Simon's concept of "Golden Circle" can also be interpreted as a philosophy of life that everyone of us should think "Why we do it" before we take our first step to do something. Moreover, for those who want to start their own business, Simon indicated that the recipe for success is not only about being funded by wealthy ventures, or having the best minds your money can find and happened to be at the right time of the market condition. Without knowing clearly the "why" and expressing the change this new business is about to make, success still won't be as smooth as it seems. Therefore, he said “[Martin Luther King, Jr.] gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.”  Listeners should keep this way of thinking in mind no matter what they do.